One of the most striking findings in our ESG Report is our improved Net Impact Score, which rose from 71 to 75. This rise reflects how our unwavering commitment to environmental responsibility – combined with practical programs like benefit bike leasing – can generate meaningful results. In 2024 alone, more than 10,000 new benefit bike users signed on with us, indicating a strong appetite for commuting options that enhance both employee well-being and carbon reduction.
Our momentum is also evident in our expanding corporate client base, which reached 1,677 by the end of FY 2024. Alongside wide-ranging adoption by businesses of all sizes, our high Net Promoter Score (NPS) of 68 highlights a customer community that genuinely values our services. At the same time, our excellent Employee Net Promoter Score (eNPS) of 67 underscores how strongly our team believes in what we do – and how motivated they are to help accelerate the shift toward sustainable mobility.
Our success at Vapaus doesn’t happen in isolation. Over the past year, we’ve doubled down on stakeholder engagement by teaming up with the Finnish Cyclists’ Federation, ITS Finland, and Cycling Industries Europe (CIE). These collaborations unite a broad spectrum of voices – from urban planners to policymakers—who share our vision of creating more bike-friendly cities and workplace cultures.
By bringing diverse stakeholders together, we gain fresh perspectives on regional and global cycling trends. This open exchange of ideas helps us evolve our offerings and also reinforces our conviction that tackling challenges like climate change requires collective action from policymakers, businesses, and communities alike.
To fine-tune our sustainability strategy, we conducted a Double Materiality Assessment aligned with the latest Corporate Sustainability Reporting Directive (CSRD) standards. This approach goes beyond single-materiality methods by exploring two dimensions: how our activities affect society and the environment (impact materiality), and how environmental, social, and governance considerations can influence our financial performance (financial materiality).
The assessment made it clear that climate change mitigation ranks high in both spheres, reaffirming our focus on reducing emissions. We also identified resource management as a key area of attention, highlighting the importance of limiting waste and pollution. By acting on these findings, we can sharpen our efforts on climate action, resource efficiency, and pollution prevention – all while enhancing the resilience of our business.
Although our primary mission is to help people switch to bikes and cut CO₂ emissions, we also recognize that our own operations have an environmental footprint. In 2024, our total emissions reached 979 tCO2eq, which we fully offset by purchasing high-quality carbon credits from Supercritical. This ensures that every bike we lease – from production to daily use – contributes to real climate action.
A major pillar of our environmental strategy is our Precycled store, where pre-owned bikes get a second (sometimes third) life. In 2024, we experienced a 230% surge in the number of people choosing a precycled bike over a new one. About 70% of our returned bikes are resold or re-leased, substantially extending their lifecycle and helping giving resources a longer life. This circular approach also addresses the resource inflows and outflows spotlighted in our materiality assessment.
Since 2021, we’ve been part of the UN Global Compact, the world’s largest sustainability initiative for businesses. By following the Compact’s guiding principles on human rights, labor, environmental protection, and anti-corruption, we ensure that ethical and sustainable practices are embedded in every aspect of our operations – from supplier relationships to our own internal policies. Our latest ESG Report highlights how these principles influence our everyday decisions, drive transparency, and help us maintain a workplace culture rooted in diversity and integrity.
While reducing emissions remains central, we’re just as committed to building a vibrant, inclusive cycling culture. Over the past year, we grew our team to 47 employees from seven different nationalities, a diversity that fuels innovation and broadens our problem-solving abilities. We are planning to introduce new programs focused on cycling safety and training, including bike maintenance workshops and city cycling tutorials, to empower both our employees and customers to make informed, sustainable choices.
Though we’re proud of our achievements in 2024, our vision stretches far beyond. By 2025, we aim to further expand our Precycled business, champion greater transparency in bicycle manufacturing, and maintain high levels of satisfaction among our customers and employees. Central to these goals is our broader aspiration to add one million new cyclists to the roads – driving the shift toward healthier cities and more sustainable lifestyles worldwide.
The Vapaus ESG Report 2024 is proof that when environmental, social, and governance principles guide our strategy, they unlock tangible benefits for people, businesses, and the planet. Whether it’s offsetting emissions with targeted carbon credits, investing in our employees’ well-being, or fostering strong partnerships, we see cycling not just as a means of transport but as a catalyst for positive, lasting change.
If you’d like to dive deeper, visit our sustainability page to explore the full ESG Report and learn how you can be part of the movement toward truly sustainable mobility.