As temperatures drop and snow begins to fall, a surprising number of Finnish cyclists are proving that winter doesn't mean parking their bicycles. 🚲💫❄️
Among Finnish cities, Oulu has already been declared the official winter cycling capital of the world, but a groundbreaking study (4,598 respondents) by Vapaus shows that winter cycling is popular all over Finland, especially if you are using an employee benefit bicycle. The study reveals that 57% of workplace bicycle program participants continue cycling actively throughout the year, challenging traditional seasonal limitations.
More than half of Finnish employee benefit bike cyclists are pedalling through the cold, slush, and snow. The research uncovers fascinating insights into Finnish cycling habits and “sisu”:
- 79% of survey respondents have increased their cycling after acquiring an employee benefit bike
- 43% report a significant boost in their cycling activity
- 35% reduce riding during cold and rainy periods
- 22% persistently cycle regardless of weather conditions.
“With the employee bike benefit I’ve found the joy of cycling: before I hated it, whereas now I almost always cycle, even in winter,” shares a female cyclist aged 30–39 who uses a power-assisted mountain bike as a benefit bike.
Mountain bikes have emerged as the most popular choice for winter cycling due to their wide, heavily treaded tyres, disc brakes, upright riding position, low centre of gravity, and durability in challenging conditions.
There are three critical aspects of successful winter cycling: invest in quality equipment, layer clothing appropriately (merino wool is the word), and ensure proper bicycle maintenance. Safety is paramount, with recommendations including using front and rear lights, wearing reflective clothing, and choosing appropriate winter tyres.
Electric bicycles are transforming winter cycling, making it more accessible.
"Electric assistance allows for longer rides and cycling even on challenging days. Cycling and outdoor activities significantly improve overall well-being," notes a 19-29-year-old cyclist.
Winter cycling offers multiple advantages, including reduced carbon emissions, consistent exercise, and unique winter experiences. As Finland embraces its challenging winters, cyclists are demonstrating that with the right equipment, attitude, and preparation, winter is not an obstacle but an opportunity for adventure and continued physical activity.